job specification

Brand Manager

Murcia (Spain) / Hybrid

Are you ready to shape the future and drive the growth of a global brand?

In our Marketing team, we transform market insights and data into high‑impact campaigns that spark innovation. We’re seeking a highly motivated and dynamic Brand Manager to join us and help drive our next big successes.

This is a unique opportunity to lead strategic activation actions, pioneer innovation projects, and directly impact our core business objectives while staying ahead of consumer trends.

At Hero, we offer a diverse and enriching work environment where you can truly make your mark.

What You'll Achieve

• Drive Brand Growth & Strategy: You will develop, manage, and implement comprehensive annual marketing and brand growth plans, ensuring total alignment with our strategic guidelines.
• Pioneer Innovation: You will coordinate the launch of exciting brand innovations across sales channels and implement robust innovation plans.
• Master Market Dynamics: You will analyze market data, competitors, and consumer feedback to identify new business opportunities and anticipate emerging industry trends, keeping our category ahead of the curve.
• Optimize Product Portfolios: You will propose strategic modifications to our brand portfolio, ensuring continuous improvement and perfect adaptation to evolving user needs and expectations.
• Lead High-Impact Communication: You will coordinate dynamic brand communication plans with external agencies to amplify our market presence and resonate with our target audience.
• Maximize Digital & Financial Performance: You will measure, analyze, and monitor marketing actions with a special focus on digital channels, while also taking ownership of the category budget control to ensure maximum efficiency.

Who You Are

The Essentials (Must Have):

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum of 2 to 4 years of experience in a similar role within an FMCG Marketing team.
• Proven expertise in Competitive and Market Analysis, Project Management, Communication, and Digital Marketing.
• Hands-on experience with analytical tools such as IRI, Nielsen, or Circana.
• Exceptional language skills: C1 level in English and fluency (C2) in Spanish.
• A highly analytical, goal-oriented mindset with strong problem-solving and proactive decision-making abilities.
• An agile, collaborative, and fast-moving team player with excellent organizational and interpersonal skills.

The Plus (Nice to Have):

• Master's Degree in Market Research, Marketing, or an MBA.
• Previous experience in brand management within convenience channels is highly valued.

Our Culture: How We Grow Together

• ✨ Create wow: We dare to do things differently, seek to always win with consumers and customers, and endeavor to be forever relevant and vital to our world. It’s about Curiosity, Innovation and Consumer/Customer Focus.
• 🤝 Everyone Hero: We work together in pursuit of our common mission and strategy, strengthening our local businesses by leveraging the power of the collective. It’s about Purpose, Performance and Teamwork.
• 💚 Nourish others: We treat everyone with honesty, care and respect and provide our people, customers and consumers with what they need to thrive. It’s about Honesty, Empowerment, Respect and Diversity.
• 🌱 Take responsibility: We make good choices today to build a more sustainable business and environment fit for the needs of tomorrow. It’s about Sustainability, Ownership, Heritage and Quality.

What We Offer

We invest in the talent that drives our business. We provide the tools for you to grow and the environment to perform.

Your Growth & Wellbeing:

• Continuous learning and development opportunities.
• A collaborative and challenging multinational environment.
• Ongoing feedback and a culture that encourages open communication.
• Physiotherapist services to keep you feeling your best.

The Essentials:

• Hybrid work model and flexible schedule (with early finish on Fridays, also during summer months).
• Attractive Compensation & Benefits package.
• Strong values and a matrix organization where you can make a real difference.
• Great work environment and amazing people you'll be proud to work with.

Sound like you? Apply Now.

If you are passionate about Brand Management, this is your opportunity. Please send your CV and relevant documents to:

📩 samantha.crease@hero.es 📩 seleccion.rrhh@hero

Important: We only accept applications sent to the above email addresses or via LinkedIn. Please be aware of job offer scrapers; we will not accept applications from other third parties.