job specification

Hays Technology is the IT Consulting Line of the HAYS Group. We are collaborating with one of the top 10 leading companies in the pharmaceutical industry. This German company currently has more than 130 years of history and has more than 146 subsidiaries globally, as well as around 50,000 employees. Its headquarters are located in San Cugat del Vallés, from where it serves the group globally.

We are looking for a Web Analytics Technical Analyst to join the Digital marketing team. The ideal candidate has a strong technical background in web tracking, a solid understanding of data collection and consent management, and a passion for transforming data into actionable insights.

This role requires close collaboration with developers, marketers, SEO specialists, product owners, and legal/compliance teams to ensure accurate, compliant, and scalable analytics implementations across digital platforms.

What would your duties be?

• Implement, and maintain robust web analytics tracking solutions using Adobe Analytics across websites and digital platforms.
• Manage and validate tracking and snippet implementations through tag management and server‑side solutions (e.g. MetaRouter ).
• Ensure compliance with privacy and data protection regulations by configuring, maintaining, and validating consent frameworks using.
• Translate business and marketing requirements into clear tracking specifications and data layer requirements.
• Collaborate closely with IT and development teams to implement, test, and troubleshoot tracking setups.
• Perform quality assurance, debugging, and validation of analytics data to ensure accuracy and consistency.
• Analyze website performance, user behavior, and conversion data to identify trends, issues, and optimization opportunities.
• Create dashboards and recurring reports using visualization tools to communicate insights to stakeholders.
• Conduct technical audits related to tracking, tagging, and data quality.
• Provide analytics consultancy and recommendations to markets throughout the website lifecycle (from briefing to launch and optimization).
• Document tracking setups, processes, and best practices to ensure consistency and scalability.
• Stay up to date with analytics, privacy, and digital measurement best practices.

What are the requirements?

• Proven experience (3+ years) in Web Analytics, Digital Analytics, or a similar technical analyst role.
• Strong hands‑on experience with Adobe Analytics (implementation, validation, reporting).
• Experience with tag management (pixel implementation) and server‑side tracking solutions (e.g. MetaRouter , Adobe Launch, similar tools).
• Solid knowledge of consent management platforms, especially OneTrust , and privacy‑driven tracking requirements.
• Ability to work with data layers, URLs, parameters, and tracking specifications.
• Experience working with data visualization and reporting tools such as Power BI, Looker Studio .
• Strong understanding of web technologies (HTML, JavaScript, cookies, APIs).
• Experience in paid media campaign tracking and analysis, ensuring accurate attribution and measurement across analytics platforms.

• Strong analytical mindset with attention to data quality and detail.

Desired Skills

• Advanced level of English (written and spoken).
• Experience working in multi‑market or international digital environments.
• Experience automating data extraction and reporting with tools like Supermetrics .
• Familiarity with website crawling and validation tools such as Screaming Frog .
• Knowledge of digital marketing platforms such as Google Ads, Search Ads 360 (SA360), Meta Ads, and LinkedIn Ads.
• Ability to explain complex technical topics to non‑technical stakeholders.
• Strong documentation and process‑oriented mindset.
• Excellent communication and stakeholder management skills.
• Ability to work independently while collaborating effectively within cross‑functional teams.
• Proactive attitude toward automation, optimization, and continuous improvement.
• Strong problem‑solving skills and a data‑driven decision‑making approach.

What do we offer?

• Contract: permanent contract through Hays on a long-term project
• Possibility of teleworking. 1 office day per month. Location: Barcelona- Sant Cugat del Vallès. Onsite buffet.
• Flexible hours (Monday to Friday from 8/9am to 5/6pm).
• Participation in international projects and in a company that is constantly growing and expanding.